A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
The Client
Incorporated on August 26, 2003, Dhruv Consultancy Services is one of India’s fastest-growing project management consultancy firm in the field of infrastructure design. Over the last 17 years, Dhruv has evolved as a Brand and as an enabler of the Government’s initiatives towards excellent road infrastructure and safety.
With their major clientele being the NHAI, MoRTH and PWD, the company specialises in providing infrastructure design, DPR and Project Management solutions in roads, highways, bridges, architecture, waste management and ports.
DPR or Detailed Project Report is a study of essential parameters that show the feasibility and challenges involved in the process of constructing a highway from point A to Point B. A DPR gives a bird’s eye view of factors like topography, geology of the area, ecology, traffic analysis and habitation, to name a few.
Brand Development for A Listed Company
Dhruv Consultancy went public in 2018 as an SME at the Bombay Stock Exchange. Their goal was to garner investor trust and eventually widen their investor base. As a company that is directly involved in building the infrastructure of the country, Dhruv wanted to mobilise resources on ground and create a difference. They just didn’t know how.
Destylio partnered with Dhruv at this juncture with a very specific goal of developing the brand as a key entity in the growth of the country. This had to be done on two fronts:
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Making the investors’ aware of their contribution towards National Development and hence seek investor support
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Fueling their social mission
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Road Safety Awareness
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Boosting civil engineering education at Tier 3 and Tier 4 cities.
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Dhruv Consultancy
Services Ltd.
Client: Dhruv Consultancy Service
Service: Brand positioning and Digital Marketing
Sector: Infrastructure
The Approach
A straightforward conventional marketing and advertising was not going to work here because we are talking about getting potential investors to believe in the vision of an infrastructure design firm and eventually in the infrastructure initiatives of the government. We planned a healthy mix of offline and digital activities that would reach their potential investor base as well as cement Dhruv’s image as a forward-looking company.
Our intention was to showcase Dhruv’s business side as well as their responsible side and position them holistically as a Brand that cares.
The Annual Report
One might say, what’s to be done in an annual report than just compiling their balance sheets!? The Annual Report essentially talks about the company’s financial performance over the last financial year and a copy of this is sent to all the investors to keep them abreast of the happenings inside the company. We thought of changing the way the Annual Report came across. Instead of making it a booklet of numbers, we packed it with thoughtful information that would make the investors aware of the countrywide infrastructure initiatives and Dhruv’s initiatives in line with that. This gave the investors a visibility in the future of the sector and hence a sense of promise that it would be profitable to invest in a company like Dhruv.
Website Redesign and Development
A new website was designed and developed by Destylio for Dhruv Consultancy that highlighted their vision, commitment, their values and how they translated into their services.
Campaigns
Road Safety Awareness Campaign
We have rolled out multiple campaigns for Dhruv over the last 2 years, but the one that is closest to our heart is the Road Safety Month 2021 campaign.
The MoRTH declared 17th Jan -16th Feb as the National Road Safety Month (NRSM). Backed by NHAI, the NRSM was initiated to increase awareness around the 4Es of Road Safety - Engineering, Education, Enforcement and Emergency Care.
Road Safety is at the core of Dhruv’s social mission. We conducted a road safety awareness workshop for the students of rural Devpada ZP School, Neral, Mumbai where the CTO and the MD interacted with the kids. They further had a candid talk with the students, making them aware of basic road safety measures.
The idea here was to tap into the minds of adolescent children who will soon start riding two-wheelers and eventually other vehicles. But the larger intent was to bring in a sense of consciousness in them. The enthusiasm and reception to our efforts was worth every effort made.
The event was supported by a video-based coverage and a PR campaign in leading local dailies like the Pudhari and publications like Construction Times.
