A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
Fabreca Tableware
Client: Fabreca
Service: Brand Design and Packaging
Sector: Hospitality
The Client
Fabreca is a global brand based in the United Kingdom, that specialises in elegant tableware made from completely biodegradable material, like the Areca leaf bark/spathe. Their buffet of carefully crafted, organic dining products includes dishes, bowls, coffee cups, takeaway packaging, fast-food containers, and more.
The entire range of Fabreca’s food carrying and packaging solutions is designed to to be durable and naturally water-resistant. All products perfectly hold foods and liquids while retaining the flavour and the taste of the substance. Cherry on the cake? They are oven-compatible too!
Through the entire process, right from the sourcing of the Areca leaves to the processing, and the final packaged design, the company stays true to its values of sustainability. Fabreca believes in maintaining a cyclical economy and improving investment value for the farmers of the country.
The Client
Fabreca is a global brand based in the United Kingdom, that specialises in elegant tableware made from completely biodegradable material, like the Areca leaf bark/spathe. Their buffet of carefully crafted, organic dining products includes dishes, bowls, coffee cups, takeaway packaging, fast-food containers, and more.
The entire range of Fabreca’s food carrying and packaging solutions is designed to to be durable and naturally water-resistant. All products perfectly hold foods and liquids while retaining the flavour and the taste of the substance. Cherry on the cake? They are oven-compatible too!
Through the entire process, right from the sourcing of the Areca leaves to the processing, and the final packaged design, the company stays true to its values of sustainability. Fabreca believes in maintaining a cyclical economy and improving investment value for the farmers of the country.
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The Logo
The logo element is a single Areca leaf enclosed within a circle that denotes the completeness of the product. In a single glance, it represents the fact that Fabreca is a brand that aims to create serviceable and recyclable foodware for environmentally-conscious and responsible consumers.
The colours of the logo are simple monochromes that do not divert the attention of the viewer from the earthiness of the main product.
The font style used is minimal and edgy in nature to denote the simplicity yet, classy nature of their products. This is also to appeal to the tastes and dining preferences of their target audiences who are based in the UK markets.
DESIGN ELEMENTS
