A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
The Client
Founded in 2016, Infinity Fincorp is a non-banking financial corporation based in Mumbai and a subsidiary of their umbrella brand - NBHC - National Bulk Handling Corporation, also based in Mumbai, India. NBHC is a leading provider of integrated commodity and collateral management services in India, with prime expertise in handling agricultural products with utmost finesse.
Infinity Fincorp, specialises in financial solutions for farmers and entrepreneurs from agriculture, food processing, micro irrigation, greenhouse, horticulture, cold storage, poultry, layer unit, agricultural tools and implements, dairy units, fisheries and mills (rice and sugar). The loans are offered against property or commodity to the SME’s in the agricultural sector at attractive interest rates, with no hidden costs, no intermediaries and hassle-free transactions to empower farmers and boost sustainable farming.
Target Customers
Entrepreneurs and owners of business specialising in agri- and food processing, micro-irrigation, greenhouse, horticulture, cold storage, poultry, layer unit, agricultural tools and implements, dairy units, fisheries and mills (rice and sugar).
Infinity Fincorp Solutions
Client: Infinity Fincorp Solutions
Service: Brand Design and Communication
Sector: Agriculture / Finance
Branding Design Strategy and Approach
The central philosophy and vision behind Infinity Financial Solutions (IFS) is to support the farming community with custom-crafted financial solutions that will help them grow crops without any financial hassles. The challenge was to manifest this feeling, this promise and this assurance of association in their logo and the overall fabric of their brand identity.
Be it crop loan, product marketing loan, trading loan, loan against property or warehousing, IFS is a leading agro finance aid platform, powered by people who know what you exactly need to fuel your dreams. IFS’s vision is to forge strong, lasting relationships with their customers and build a progressive community of farmers.
We chose a logo that reflected infinite opportunities and the freedom to pursue them. Through Infinity Fincorp, the client wants to tap into rural India’s true potential and give them the right tools to prosper.
The Tagline - Sankalp Aapka, Saath Humara
The name ‘Infinity’ signifies boundless opportunities and limitless support. Infinity’s solutions are crafted to cater to the aspirations of farmers and entrepreneurs in the agriculture and allied sectors.
Infinity aspires to be their clients’ companion in growth and facilitate success for their clients without any financial burden or hindrance.
Hence the tagline, ‘Sankalp Aapka, Saath Humara’
