A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
A brand strategy consulting firm, that helps changemakers and responsible corporates achieve recognition through social good.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
Our mission, is to create an equitable world, where policymakers, impact enablers and businesses work together as drivers of change.
The Client
Started by celebrity couple Ronnie and Zarina Screwvala, Swades Foundation is a non-profit organisation in Mumbai, mobilising rural interventions in the district of Raigad. They have rolled out initiatives in education, healthcare, agriculture, women empowerment, child welfare to begin with.
Swades’ mission is to empower 1 million rural Indians every 5-6 years, creating a permanent, irreversible change for good. Their initiatives are centered around a holistic 360-degree development with a focus on four key verticals - Health, Education, Water & Sanitation, and Economic Development. This model empowers their target communities with the capability of creating choices for themselves and their families, allowing them to transform their own lives and ensuring sustainable positive change.
Goal
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To help the target audience, understand, believe, support and participate in Swades’ impact initiatives
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To spearhead Swades’ online initiatives and garner engagement
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To create a regular follower base for Swades and increase awareness among the masses towards their rural development initiatives
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To attract consistent donations
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Establish partnerships with corporates to fuel CSR programs
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Promote their impact goals and garner voluntary participation
Swades Foundation
Client: Swades Foundation
Service: Brand Design and Digital Marketing
Sector: Non-Profit Organisation
Approach and Design Philosophy
Swades is a philanthropic, non-profit organisation with a focus towards creating sustainable development through rural empowerment initiatives. To create a brand identity for Swades, it was necessary to bring their vision and their intent of 360-degree impact to the fore.
Social Media Campaign
International Toilet Day 2016 Campaign
The Concept:
World Toilet Day, celebrated on 19th November, is about taking action to ensure that every individual has access to safe and basic hygiene through use of a toilet, by 2030. This is a part of the Sustainable Development Goal (SDG) 6: sanitation and water.
The overall proportion of Indian households with access to improved water sources increased from 68% in 1992-93 to 89.9% in 2015-16. However, in 2015-16, 63.3% of rural households and 19.7% of urban households were not using improved sanitation facilities. According to the World Bank, more than 520 million in India were defecating in the open – the highest number in the world.
This figure is expected to have reduced significantly given that improving sanitation is a key priority of the government which has introduced several flagship programmes including the Swachh Bharat Abhiyan to clean India, the National Rural Drinking Water Programme, and Namami Gange, which aims at the conservation of the River Ganga.
In order to raise awareness and bolster this message, we launched a campaign that captured the ground reality in Indian rural areas, in terms of lack of basic sanitation facilities. Further, this campaign highlighted Swades Foundation’s efforts in improving sanitation facilities at grassroots levels through their ‘Donate a Toilet’ programme.
